Dalí's

Attic

Position
Creative Director/
Project Manager

Position
Creative Director/
Project Manager

01/09/25-27/04/25

01/09/25-27/04/25

The Dali Museum, St. Pete

The Dali Museum, St. Pete

Directly collaborating with The Dali Museum in St. Pete to create a space that reflected the evolution of Dalí’s visions—from early inspiration to iconic masterpieces through 6 themes and rooms.

Directly collaborating with The Dali Museum in St. Pete to create a space that reflected the evolution of Dalí’s visions—from early inspiration to iconic masterpieces through 6 themes and rooms.

The Dalí Attic is a space dedicated to exploring the most important themes in Salvador Dalí’s life, inspired by the motifs found throughout his own home. Drawing from his personal records and recurring elements in his artwork, six core themes were identified—each transformed into an immersive room within the attic.

A winding staircase delivers you into a dusty Spanish attic—brick walls, scattered boxes, and memories. This intimate introduction sets the stage for the surreal journey ahead. Nestled within the clutter are glimpses of Dalí’s wildest ideas—interactive displays that hint at the immersive spaces to come.

In the Hallway of Paranoia, we explore Dalí's interest with the paranoid-critical method, something he actively harnessed and used in his practice. The hallways with eyes watching you, are supposed to envoke the emotion of being observed. The doors display Dalí's paintings coming to life inside of them.

In the Kitchen of Time, the clocks bend, the moments loop. Kinetic sculptures and distorted timepieces surround guests as looping visuals dissolve the idea of a fixed present. Here, time isn’t served straight. Visitors can order surreal, Dalí-inspired drinks that taste like chaos. THe Kitchen of Time reflects the concept of time, passage and decay, something Dalí spent a lot of time thinking about.

Graphic Design: Isaac Bach, Brallan Ramirez,Luka Zukhubaia.

Entertainment Design: Nicolas Luter, Pacey Mahar.


Creative Direction / Project Manager: Luka Zukhubaia

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© Luka Zukhubaia

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