Sun &
Sky Records
One of the artists I worked on was DJ turned influencer, who has a large following of 18-25 year olds. One of the best ways to reach these audiences came to be colleges. For each college market I mapped venues by capacity, event type and fit, then sorted them into a path from entry-level rooms to flagship stages. These venues were mostly found through word of mouth, Subreddits and social media groups where students shared their favorite locations in the cities. Contact details and artist information are removed.
Venue Outreach
MARKET
VENUE
CAPACITY
EVENTS
TIER
WHY IT FITS
Raleigh
NC STATE
TIN ROOF RALEIGH
500
College bar · DJ nights · watch parties
ENTRY
Student-heavy; easy entry-level DJ bookings
Raleigh
NC STATE
ALCHEMY RALEIGH
400
Club nights · EDM · college parties
ENTRY
Main student nightlife club; strong fit for emerging DJs
Raleigh
NC STATE
MILK BAR RALEIGH
250
Dance parties · themed nights
ENTRY
Intimate space; good for creator-led events
Columbia
USC
TIN ROOF COLUMBIA
500
College nightlife · DJs
ENTRY
Primary student bar; steady weekend traffic
Columbia
USC
BREAKERS LIVE
600
DJ nights · concerts
ENTRY
Main DJ venue; strong college draw
Tallahassee
FSU
TOWNSHIP
n/a
Bar events · nightlife
ENTRY
Casual crowd; potential for small sets
Tallahassee
FSU
THE GARDEN
2,000
EDM · festivals
FLAGSHIP
Major outdoor venue; high-impact events
Community Growth
Studied how audiences behave and spotted where a community could grow next, across high-profile artist projects.
Workflows
Touring Markets
Researched markets to find where fan demand and artist presence could meet, with engagement as the goal.
Digital Performance
Analyzed reach, engagement and audience behavior to understand what was working and what to try next.
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© Luka Zukhubaia